SEAN SIDNEY: TRAINER, NEGOTIATOR, STORYTELLER.
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For over 20 years, Sean Sidney has helped teams around the world transform how they negotiate. His sessions are practical, powerful, and built for impact, combining sharp insight, real-world application, and 100% engagement.
Before becoming a full-time trainer, Sean spent a decade in procurement across three multinationals. That lived experience shapes the no-fluff, commercially grounded approach he brings to every room.
Sean is the creator of Become a Negotiation Hero, the suite of original tools including Anchoring-7, Persuasion Sandwich, Logic-3, Power-3, Emotions-3, Fake Walkaway, and Showables and Hideables. Developed through negotiation science and tested with over 8,000 professionals, these methods help teams negotiate better, faster, and with more confidence.
His training goes beyond explanation, it builds real, transferable skill. Whether you're stepping into your first deal or leading global strategy, Sean will help you and your team perform at a higher level.
His upcoming book, Become a Negotiation Hero: In Sales & Procurement, brings strategy to life through bold storytelling and a comic-style format, making complex ideas simple, memorable, and actionable.
Sean’s mission is simple: deliver negotiation training that’s energising, effective, and genuinely career-changing.
Ready to raise your team’s negotiation game?
Book a quick intro call and let’s make it happen.
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